For any business to flourish, time is an essential delimiter.
It is never easy to start from scratch and still power the
organization into the pinnacles of profitability, at least not
overnight.
Every entrepreneur must learn to be patient as resources need to be
utilized in a proper manner for getting those desired results.
Moreover, it is all about the momentum when business growth is concerned as profits are usually elusive to begin with.
That said, an idea is what kick-starts any entrepreneurial crusade
and not getting instantaneous results can dampen the spirits, initially.
There will always be business owners who are impatient and often on
the lookout for quicker results. For all those and even the budding
strategists, an accelerator might just be the right move.
However, I include "might" in my sentence for a plethora of reasons.
While several accelerator-empowered success stories are enough to
motivate us, some failures must also be analyzed before taking the
plunge.
Accelerators in Detail
In simple words, an accelerator is an intensive program with
short-term visibility and massive impacts, extremely beneficial toward
providing growth resources to the businesses.
Organizational enhancements include networking, mentorship, education and even basic funding.
Rather than looking for separate services a startup can just involve an
accelerator, making things uncomplicated and necessarily
less-expensive.
Most programs offered by the accelerator last for a few months
targeting the less developed areas of the firm. To be precise, most
accelerators are time bound and invest quick money into the concerned
business. Most importantly, they derive profits from the company’s
equity shares.
Approaching an accelerator program isn’t as straight-forward as it
looks. Different standards are laid down by each alongside stricter
requirements. Some accelerators are highly selective offering lengthy
applications to fill in. Interviews are often conducted for zeroing in
on the most eligible participants which can pay off the services, in
days to come.
Admittedly, businesses in the modern era can benefit hugely from
niche accelerators. This way resource allocation is highly specific and
based upon the services offered by the organization. As for startups, it
will be easier to bring in industry-specific essentials and get
specialized for the given set of programs.
Advantages Accelerators Offer
Involving an accelerator is largely advocated by budding startups as
incubators can often be necessary for growth. These benefits of an
accelerator are most impactful to a startup:
Speed
For the impatient entrepreneurs, an accelerator might just be the
perfect way out. These entities speed up the process only if your
business strategies are viable enough. Most accelerators have a
pre-defined approach when it comes to selecting the participants. That
said, once the startups are chosen, services are rendered in a twinkling
of an eye. It will only be a few months and the newly established
organization will scale unbelievable heights.
Access
Most organizations who are on their own, find it difficult to survive
in this competitive market. Accelerators provide them with the required
accessibility towards funding, customer base and even technology.
Suppose we are planning to establish a tech startup, addressing smartphone issues. Even if funding is organized, an accelerator can still provide insights regarding the prospective customer base.
Similarly, for setting up an eatery, funding is indispensable and
this is where an accelerator comes to rescue. Most of the resources are
provided by the accelerators, including the motivational ones. Business
stalwarts believe accelerators to be entities, offering mentorship
directs, housing support and even manpower during the existing program.
Credibility
Most startups lack credibility as they are new and often come with a
clean sheet. Being associated with a reputed accelerator will surely
enhance the credibility, pulling in more allies. This in turn helps grow
the business network, building an extensive mesh, out of it.
Is the Accelerator in Sync With Your Goals?
Not every firm will need an accelerator to grow as the requirements
and provisions are completely specific to the business goals. For
example, a tech startup will require more networking provisions than
say, a flower shop. While the compared businesses come with drastic
variations, enrolling for different accelerator programs might just
benefit both.
Moreover,
using an accelerator is usually advisable to the companies who have
just started their entrepreneurial journey. For the more established
ones, focusing on the minimum viable product and other aspects like
collateral, market proposition will be a better idea.
According to market experts, companies undergoing moderation for
acceleration are often diverted from the original path of rendering
services— reason being overemphasizing on the business incubator.
Cumulative efforts, main reasons for starting the journey, are often
ignored in due course of time.
However, since the inception of Accelerators, companies are
constantly receiving huge benefits. Once we determine our position in
the given arena, it is all about connecting to the individuals with
similar experiences. This mantra of business growth is best exhibited by
an accelerator.
Even if it takes us time to segregate our requirements, services from
the accelerator can just leave a lasting impression and effect on our
organizational fate. These entities are more like tools which give that
initial push to your business— more like an overindulgent parent which
believes in you. That said, overindulgence isn’t parenting anymore, it’s
enabling.
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