Recent-Post

3/recent/post-list

Gayo Coffee and Branding Coffeeshop "9 Cap"



COFFEE Gayo started extolled in Banda Aceh. Coffee powder from the lowlands began shifting in the market. Some entrepreneurs Gayo coffee and even expand it to overseas such as Japan.

Amazingly, Gayo coffee powder kind used as raw materials by the famous American coffee company, Starbucks. But you know what? That no grain of Gayo coffee was presented in Jakarta. Starbucks coffee is considered just hogging marketing in the state capital.


Gayo may (were) triumphed in Aceh and Medan start reaching, but he has not reached the throat of people who came to Jakarta. In addition to the coffee culture does not grow there, nomads Aceh is not interested in opening the path alias cah raueh local coffee marketing.


Coffee dispensing AcehOrang style coffee shop in my village who had long lived there said, "You should go to the coffee shop Gayo here, certainly in demand because it would be something new."


After three surveys while sightseeing in the capital, I had another idea if the idea of ​​my friend was less suitable, Gayo coffee break worth a 7-Eleven market, American-style coffee shops that mushroomed in Jakarta.


Businesspersons Aceh could wake coffeeshop imitate the concept of 7-Eleven, which is combined with a coffee shop minimarket. New concept, all the food and drink typical Gayo Aceh especially the coffee sold in the minimarket; buyers directly out over pay at the cashier and sat in warkop with the traditional arrangement.


Specialty coffee, customers first message and pay at the cashier minimarket, a new take on the order barista (coffee chef) in the kitchen coffee in warkop. Customers can watch the action barista made coffee while chatting with friends or reading references supplied Aceh owner.


Branding coffeeshopnya, be like "9 Cap" is the adoption of a cap sikureueng stamp sultanate of Aceh. It was my idea, may be used if it is useful. Naturally, businesses have a market design that is more dangerous! By doing so, the coffee Aceh and Gayo Arabica-Robusta particular, can strike back or at least rival the Starbucks brand.

0 Comments:

Posting Komentar