Starting a business is not an easy job, let alone did not have the experience. But for Egar son Noah, so the challenge for her business.
Starting from a hobby to leather shoes, he ventured to start a business of leather shoes and determined to penetrate the premium leather shoe market, which has a price above $ 1 million. Through brand Chevalier.
"You see, first started business Chevalier in 2011 initially like the same leather shoes, I learned a look-see looking into three artisans to meet the most fit of our cooperation I teach them, they also taught me," said Egar when contacted detikFinance Saturday (07/23/2016).
According to him, the opportunity to penetrate the premium footwear market is huge at the moment, because it arguably has not been a lot of local businesses are afraid to enter the market with premium leather footwear brand reason afraid to compete with the outside.
"Chevalier want to focus on the premium market because there are great opportunities there. For local incoming premium market is still a bit of that ngisi arguably still empty nah void that would be utilized up to the middle class was rising numbers. If we see a shoe salesman locally from the most expensive leather sold $ 500 thousand most, "said Egar.
Starting from a hobby to leather shoes, he ventured to start a business of leather shoes and determined to penetrate the premium leather shoe market, which has a price above $ 1 million. Through brand Chevalier.
"You see, first started business Chevalier in 2011 initially like the same leather shoes, I learned a look-see looking into three artisans to meet the most fit of our cooperation I teach them, they also taught me," said Egar when contacted detikFinance Saturday (07/23/2016).
According to him, the opportunity to penetrate the premium footwear market is huge at the moment, because it arguably has not been a lot of local businesses are afraid to enter the market with premium leather footwear brand reason afraid to compete with the outside.
"Chevalier want to focus on the premium market because there are great opportunities there. For local incoming premium market is still a bit of that ngisi arguably still empty nah void that would be utilized up to the middle class was rising numbers. If we see a shoe salesman locally from the most expensive leather sold $ 500 thousand most, "said Egar.
With a capital of USD 10 million, he tried to make 12 pairs of men's shoes to craftsmen and start memasarkannnya, ranging from working with one of the forums on the internet and also to his friends.
"The initial capital of Rp 10 million was to make the website, purchasing raw materials principally for start Chevalier, the capital of the savings business preorder clothes before and also set aside money for snacks try to make 12 pairs of men's shoes we marketed in the forum on the internet it was 3 days we can already BEP (break even point / break-even). to a friend also does just that pasarin to find a friend like say fortunately or something, in the forum of rapid selling, "said the graduate of Mining ITB.
Currently Egar has other business besides Chevalier, namely Cannes, which also produce leather shoes with a lower price compared with the Chevalier.
Chevalier sold at a price range of Rp 900 thousand to 1.2 million for women and USD 1,650 million-2,350 million for man. While Cannes shoes sold at a price range of USD 600-700 thousand. He is capable of producing up to 500 pairs of shoes per month from two brands of shoes it sells.
"If you own monthly sales can be 200 pairs, only we never had it up to 500 pairs a month when there is order 1000 pairs," said Egar.
Raw materials obtained obtained from both local and imported from the United States (US). Difficulties faced today by Egar is to be smart in looking for opportunities and be able to compete with other entrepreneurs who have capital to hundreds of million rupiah. He is currently working with 20 local shoemaker and already have 5-10 employees.
"Because the market premium to be smart see market opportunities how to use the money is not great, while I certainly dealing with those investors to hundreds of millions and even billions of capital for marketing is not easy. I have to be smart how marketing costs Rp 10 million to compete with which Rp 500 million I nge-push it, "said Egar.
Egar the shoes have also been able to penetrate international markets such as Europe and the US. For the international markets it is able to send up to 50 pairs every two months.
"Our exports have been to Europe and America, the average of all continents live Africa at the Antarctic have not. The first order was from Australia, he bought through the web and then make a review, review its many view from there started a lot of orders from outside come , "said Egar.
In the future he hopes to penetrate the market of wedding shoes for rated yet penuual shoes focus to that market. He said he would continue to do business because they want to continue to share happiness with others.
"I still want to be great future, we want to enter the market of wedding shoes. When viewed in exhibitions catering wedding was the most common dress, shoes nah tuh yet so we are going in there," Egar lid.
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