What are the most prospective businesses and young children are advised to run? If the question was asked to the Maya, the only answer is e-commerce business. The owner's full name Diajeng Soekotjo Lestari, is now resplendent making sales site called Hijup hijab.
Pioneering business since August 2011 ago with only assisted the assistants that no other college friends, now Hijup so one startup Muslim fashion with the largest sales in Indonesia. Now employing 120 people, 80% of employees are women, his online store sells dozens of brands from about 200 designer hijab.
Before starting his work to build e-commerce, a graduate of Political Science, University of Indonesia have had a career as a marketing research.
"Previous employee marketing research, in 2011 I stopped and ventured foray into e-commerce. Why did I choose to sell hijab, because many career women are having trouble finding a hijab in accordance fashion her very well. All the mall too hard to find, from there I think why not sell hijab with dynamic designs, "says Maya, met at Google for Indonesia, Jakarta, Tuesday (08/09/2016).
"And apparently the decision to stop in the same job fully supported my husband. Dare to begin with my friend with a capital of less than Rp 10 million then, only 2x3 meter room," added the wife of Achmad Zakky, CEO BukaLapak.com this.
According to him, his business success can not be separated from understanding capture orientation hijab fashion changes like the young woman. This is in accordance with the motto Hijup the LORD which stands for Lean, Open, Result, Oriented, and Dynamic.
"Then different, Hijup offers not just a fashion content and then discounts, but could inspire the design of life. We are already working with 120 designers, previously only 14 designers," said Maya.
Problem marketing, as a business e-commerce, he relied more on the promotion of instagram, newsletters, and video hijup are apparently quite popular on Youtube.
His efforts were not always smooth. Since 2011 building business until a year later, it can be said Hijup stalled. Sales are still stagnant and not grow, until finally Ajeng leave from Hijup for expecting her first child.
"The turning point could finally by now even occurred while on maternity leave. There turns out I had plenty of time to think of anything less. And it turns out the key only 3 that recruit the best people, the financial management in the bank, and design," said Ajeng ,
Problem business tips to build a startup company, the main capital is seeing interest from yourself.
"If you love to cook, cook business, whatever it lived run. Especially now that the era of free competition, let us not only a spectator only," said the woman born Bekasi, 30 years ago this.
Nevertheless, Maya reluctant to disclose how much the sales turnover of Hijup. Its products are not only sold in Indonesia, but also sold to various countries such as India, Malaysia, Singapore, the United States (US), and the United Kingdom.
Pioneering business since August 2011 ago with only assisted the assistants that no other college friends, now Hijup so one startup Muslim fashion with the largest sales in Indonesia. Now employing 120 people, 80% of employees are women, his online store sells dozens of brands from about 200 designer hijab.
Before starting his work to build e-commerce, a graduate of Political Science, University of Indonesia have had a career as a marketing research.
"Previous employee marketing research, in 2011 I stopped and ventured foray into e-commerce. Why did I choose to sell hijab, because many career women are having trouble finding a hijab in accordance fashion her very well. All the mall too hard to find, from there I think why not sell hijab with dynamic designs, "says Maya, met at Google for Indonesia, Jakarta, Tuesday (08/09/2016).
"And apparently the decision to stop in the same job fully supported my husband. Dare to begin with my friend with a capital of less than Rp 10 million then, only 2x3 meter room," added the wife of Achmad Zakky, CEO BukaLapak.com this.
According to him, his business success can not be separated from understanding capture orientation hijab fashion changes like the young woman. This is in accordance with the motto Hijup the LORD which stands for Lean, Open, Result, Oriented, and Dynamic.
"Then different, Hijup offers not just a fashion content and then discounts, but could inspire the design of life. We are already working with 120 designers, previously only 14 designers," said Maya.
Problem marketing, as a business e-commerce, he relied more on the promotion of instagram, newsletters, and video hijup are apparently quite popular on Youtube.
His efforts were not always smooth. Since 2011 building business until a year later, it can be said Hijup stalled. Sales are still stagnant and not grow, until finally Ajeng leave from Hijup for expecting her first child.
"The turning point could finally by now even occurred while on maternity leave. There turns out I had plenty of time to think of anything less. And it turns out the key only 3 that recruit the best people, the financial management in the bank, and design," said Ajeng ,
Problem business tips to build a startup company, the main capital is seeing interest from yourself.
"If you love to cook, cook business, whatever it lived run. Especially now that the era of free competition, let us not only a spectator only," said the woman born Bekasi, 30 years ago this.
Nevertheless, Maya reluctant to disclose how much the sales turnover of Hijup. Its products are not only sold in Indonesia, but also sold to various countries such as India, Malaysia, Singapore, the United States (US), and the United Kingdom.
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