Kalashnikov, AK-47 weapons manufacturers, opening new business lines namely fashion to souvenirs. The latest, the arms manufacturer whose shares are majority owned Russian authorities have opened fashion stores that sell clothes to souvenirs with pictures displaying the icons, AK-47.
One of the outlets or boutiques newly launched Kalashnikov was in Sheremetyevo International Airport, Moscow.
In this kalasnikov Boutique, sold a variety of fashion products such as t-shirts with symbols of the AK-47. Here also sold a model of AK specifically for souvenirs.
Quoted from the BBC, Sunday (08/21/2016), Kalashnikov boutique opening measures undertaken as part of corporate expansion by selling a variety of fashion products to civilians.
"Kalashnikov is one of the most famous brand when people think about Russia. So we are proud to provide souvenirs with Kalashnikov brand to the public to take home," said Marketing Director Kalashnikov, Vladimir Smitriyev.
Embargo from the US and Europe Inspires Kalashnikov Sign Business Fashion
In 2014, the United States (US) and the European Union imposed a witness to Russia because Moscow assessed invaded Crimea region, Ukraine. As a result, the products of Russian origin such as AK-47s banned entry into Europe and America. However, before sanctions are imposed, as much as 70% of products sold AK rifle variants and exported to Europe and the US.
Now, Kalashnikov doing orientation change business with a focus on the domestic market. One way to survive, Kalashnikov went into the fashion business, 'military style' that sells clothing and accessories under the brand AK-47.
Kalashnikov targets to open 60 boutiques across Russia until the end of 2016.
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