Make fragrant name of the nation is the duty of society, especially the youth of Indonesia. Having a national spirit to always want to own property in the country
is most urgently needed in the build Indonesia into a better country
again.
No
need to fight again in the fight for Indonesia, with a fragrant
Indonesian name to the country is already a form of struggle. If you can not fight in the field of sport like an athlete, or fields of science like Olympian.
Another thing you can do is create a business or a business that describe Indonesia and able to carry up to overseas. Wearing
Indonesian culture as the main attraction of your business, reflect you
are proud of the homeland itself is a form of struggle. Examples of business options to describe the richness of Indonesian culture is the culinary business.
Culinary business development in Indonesia is very rapid. Many of the traditional Indonesian food that is considered to be
difficult to succeed and reproduce the type of western food for sale,
whereas traditional food itself has a unique flavor and can be processed
into food that certainly will be felt also looks more attractive than
Western food.
Here
is an Indonesian culinary entrepreneurs who maintain traditional
Indonesian food menu as the main dish on their menu and managed to
succeed in the country.
1. Rangga Umara (Lele - Lela)
Rangga Umara 31-year-old man is the figure behind the famous restaurant with catfish as the main menu, known as Lele - Lela. Rangga
initially started his business because Rangga laid off from the company
where he previously worked, he decided to pursue business in the
culinary field. At first Rangga opened seafood restaurant but since deserted the buyer
finally Rangga closing the business and decided to switch the type of
food that her favorite menu when the school term is pecel catfish.
When
opening a business this eating place Rangga still experiencing
difficulties as buyers deserted because not many people around the place
of business is like a menu of processed catfish, and still fond of
processed chicken to the menu. However Rangga remain firm and keep trying to lift up a menu with
processed catfish feeding site to be more favored by the people around.
Currently culinary business Rangga Lele - Lela has reached a turnover of Rp1.8 billion per month. With 3 main menu of processed catfish is fried catfish, catfish filet kremes, and catfish sauce desert. Home eating catfish - Lela get many requests franchise for other countries such as Jeddah, Penang, Kuala Lumpur and Singapore.
2. Agus Pramono (Ayam Bakar Mas Mono)
Pramono initially worked as an OB (office boy) in a company for a dozen years. After resigning from the company where he worked Pramono fried finally deciding to trade goods from SD to SD. Knowing that the trade fried foods can only give himself a turnover of
Rp 15,000 Pramono finally decided to start a business in grilled
chicken.
With a capital of Rp500,000 Pramono first selling grilled chicken with blue wagon which turned him into a successful until now. Currently Ayam Bakar Mas Mono effort has achieved a turnover of
billions of rupiah per month with 500 branches spread all over
Indonesia.
Not
only that, Pramono managed to open a business feeding the franchise
system to Malaysia, Singapore, Kuwait, Australia, Saudi Arabia and Dubai
and managed an option favorite food in these countries by maintaining
the main quality grilled chicken that has become the main attraction ie softness of grilled chicken meat itself is also a wide variety of
processed menu like grilled chicken grilled chicken green chili and
other menu items that are not processed chicken.
3. Santoni (Bumbu Desa)
Who does not know Bumbu Desa? Places to eat, many are in the mega malls in Jakarta. Bumbu Desa is arguably the main restaurant with a special food menu Sundanese of West Java land five-star quality. Because the place was pretty good and the price is slightly more expensive than the restaurant Sunda usual.
Typical culinary efforts Sunda land originally belonged Santoni is a
family business that started with a capital Rp8.000.000 that time until
after Santoni create a franchise for this business in 2004, Santoni
business sped up stepping on Singapore and Malaysia.
Not only is it Bumbu Desa itself has opened more than 50 branches that have spread widely throughout Indonesia. The turnover of Bumbu Desa alone has now reached billions of rupiah per month, better than Indonesia itself or from abroad.
Bumbu Desa is currently being spread its wings in the cities that
exist in the Americas, namely Vancouver and Seattle to the Canadian
state.
By
sticking to its mission of introducing traditional foods pasundan land
to the entire world, Santoni people who are behind the success of Bumbu
Desa managed to bring traditional Indonesian delicacies to overseas.
4. Sukyanti Nugroho (Es Teler 77)
Initially Es Teller 77 is plain and simple food stalls. By relying on the ability of parents in law said mother cook the most
delicious of Indonesian dishes Sukyanti Nugroho venture to start
eateries Es Teler 77.
By maintaining a wide range of traditional Indonesian food menu Es
Teler 77 eventually developed rapidly and widely spread in Indonesia and
has a lot to be in the mega malls in Indonesia.
Unlike Bumbu Desa is focused on typical Sundanese food. Es Teler 77 more to home-cooked meals that you often find at home. Such as vegetables, tamarind and sauteed kale.
Es Teler 77 itself has existed for more than 30 years. Inaugurated on July 7, 1982 the main figure behind the success of Es
Teller 77 is once again inspires is Mother Muniarti Sukyanti which
achieved the best time of the race dispensing Es Teler.
Helped by a second in-law of Mrs. Muniarti itself along Trisno
Budijanto husband and wife Yeni Setiawan Widjaja, Sukyanto managed to
create Ice Teler 77 became one of the businesses where to eat with the
largest number of franchise branches.
Currently Es Teler has spread to New Delhi, Melbourne Australia, Malaysia, and Singapore.
Traditional Foods International Level
Although
it sounded simple and many are pessimistic about the development of the
culinary business that rely on traditional foods as the main menu. In fact, this perception can be broken if we are diligent and focused. All types of business will not be successful if you are not diligent and easily give in living.
Let youth in Indonesia continue to strive to achieve the success of your business. Whatever you do, do not give up. Traditional
foods are only in one eye view could develop into a sumptuous meal is
no longer level street food, but be a five-star quality food in a
restaurant is expensive and prestigious.
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